Global Director of Brand Events at On in Zurich

Keywords

• Brand Events
• Global Strategy
• Sportswear
• Event Management
• Community Building
• Leadership

Summary

Shape the global event ecosystem for On, the fastest-growing sportswear brand. Lead strategy, partnerships, and team development to create meaningful community experiences worldwide.

Job Description

On is rapidly expanding its global footprint as a leading sportswear brand, building authentic connections through direct fan interaction. As the Global Director of Brand Events, you will elevate our event ecosystem by shaping activation strategies and developing innovative formats across key markets. This role is ideal for an entrepreneurial leader who thrives on building and evolving a global function while translating On's mission into memorable experiences.

Your tasks

• Set the strategic vision for global brand activations and events, ensuring alignment with Go-To-Market initiatives.
• Develop immersive event formats and define global brand standards for consistent execution across all touchpoints.
• Source, negotiate, and manage partnerships to drive event impact and success.
• Identify and implement tools and technologies to enhance event experiences and enable scalability.
• Lead the development of communication frameworks for pre-, during-, and post-event moments.
• Build, lead, and develop a high-performing global team of brand activation experts.

Your profile

• Over 10 years of experience leading and delivering global events with a proven track record in brand activations.
• At least 7 years of experience in managing and developing high-performing teams.
• Deep expertise in physical, digital, and hybrid event formats at a global scale.
• Strong leadership skills with experience in highly matrixed, international organizations.
• Experience in global sportswear, athletic, or performance brands, or a creative agency environment.

What we offer

You will join a team structured across four core global streams, working in close partnership with regional teams to ensure strong execution worldwide. This role offers the opportunity to grow On's global community and fan base through impactful activations while leading a high-performing team in a dynamic, fast-growing environment.