Global Senior Director of Brand Apparel Marketing at On in Zurich

Keywords

• Brand Strategy
• Apparel Marketing
• Global Leadership
• Sportswear
• Organizational Development

Summary

As a Senior Director reporting to the CMO, you will define the global brand strategy for On's apparel portfolio and lead the associated talent and organizational development.

Job Description

On is looking for a Senior Director of Apparel Marketing to serve as the direct brand partner to the Creative Director of apparel. In this role, you report directly to the CMO and act as a guardian of the apparel brand portfolio, ensuring all marketing efforts align with On's main priorities and the external global landscape.

Your tasks

• Define and lead the function-wide brand strategy for apparel, overseeing complex strategic initiatives with a focus on the apparel category.
• Architect the long-term, multi-year structure for the Apparel Brand Management function to ensure a unified global brand identity.
• Align and secure buy-in from the C-suite and regional Managing Directors on the overarching brand strategy and resource allocation.
• Coach, mentor, and direct the Apparel Brand team to raise the bar on strategic thinking and execution quality.
• Establish and mandate key performance indicators (KPIs) and metrics to measure brand success across all apparel categories and regions.

Your profile

• 15+ years of progressive leadership experience in global brand management, brand strategy, or equivalent roles within premium sportswear, fashion, or consumer industries.
• A minimum of 8+ years in a senior managerial role, managing a team of Director-level or equivalent leaders and overseeing a complex, multi-category brand portfolio.
• Demonstrated ability to architect long-term strategic plans and align C-suite, regional presidents, and cross-functional leadership teams.
• Executive-level presence and exceptional presentation skills, comfortable presenting strategy to large internal and external audiences.

What we offer

You will take on a challenging role at the forefront of On's global expansion and brand architecture, offering unparalleled influence on the company's long-term success. On is an Equal Opportunity Employer committed to creating a fair and inclusive work environment.