Account Based Marketing (ABM) Manager at SonarSource in Geneva

Keywords

• Account Based Marketing
• Demand Generation
• Enterprise SaaS
• B2B Marketing
• Pipeline Generation

Summary

Drive SonarSource's account-based marketing strategy in Geneva by orchestrating personalized campaigns that align sales and marketing to accelerate enterprise pipeline.

Job Description

SonarSource is a leader in AI code review and verification, helping over 75% of the Fortune 100 build reliable software. As part of the Demand Generation squad in Geneva, you will own the strategy and execution of account-based marketing programs that engage our highest-value target accounts.

Your tasks

• Define and run ABM strategy across one-to-one, one-to-few, and one-to-many tiers, partnering with sales to select and prioritize target accounts.
• Build and optimize multi-channel campaigns using paid media, email, web personalization, and direct mail tailored to specific buying stages.
• Align marketing and sales by co-developing account plans with AEs and SDRs, ensuring a single orchestrated motion for outreach.
• Leverage intent signals and engagement data to identify in-market accounts and trigger the right plays at the right moment.
• Measure and report on ABM metrics, including account engagement, pipeline contribution, and ROI, to refine targeting and spend.

Your profile

• 5+ years of B2B marketing experience with a focus on account-based marketing or demand generation, preferably in enterprise SaaS.
• Proven track record of executing ABM programs that drive measurable pipeline and expansion.
• Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, or RollWorks.
• Strong analytical skills to interpret data, optimize spend, and report on ROI across channels.

What we offer

• The opportunity to work at the forefront of the AI software revolution with a profitable, fast-growing company.
• A global team operating across hubs in Geneva, London, Austin, and more, with a mindset focused on quality and effectiveness.