Senior Lead Copywriter, Apparel at On in Zurich

Keywords

• Copywriter
• Apparel
• Storytelling
• Creative Studio
• Sports Culture
• Campaigns

Summary

As a Senior Copy Lead at On in Zurich, you will craft impactful stories and concepts for global campaigns. You will partner with creative directors to deliver bold ideas across various channels.

Job Description

At On, storytelling is central to our brand identity. Our Creative Studio shapes campaigns that inspire athletes and communities alike. We are looking for a highly experienced storyteller to lead copy and concept development for our global apparel campaigns. In this role, you will work closely with Creative Directors and Art Directors to deliver impactful concepts across all channels.

Your tasks

• Partner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life.
• Present creative ideas confidently based on strategy, sports insights, and cultural trends.
• Deliver concepts, films, OOH, and 360 campaigns with high craft standards on ambitious timelines.
• Uphold and evolve On's distinctive voice, ensuring it remains fearless, unconventional, and authentic.
• Lead creative across diverse sports categories, fostering bravery and dedication within your team.
• Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently.

Your profile

• Dynamic, experienced copywriter with a focus on global ATL advertising or marketing campaigns, ideally with a fashion focus.
• Passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
• Deep understanding of sports culture, performance storytelling, and building emotionally resonant campaigns.
• Experience challenging the status quo and navigating complex stakeholder environments.
• Comfortable leading high-impact initiatives that influence business and brand trajectory.
• Deep love for culture, fashion, and performance sports.

What we offer

You will join a team responsible for bringing the brand's stories to life, acting as the bridge between creative ideas and final content. If you are bursting with original ideas and have the drive to see them realized, this is the team for you.